Dentsu Aegis Network establishes Global Data Innovation Centre
Dentsu Aegis Network, a global leader in media, digital and creative communications has launched the Dentsu Aegis Network Global Data Innovation Centre – the network’s first-ever R&D centre of its kind.
Supported by the Singapore Economic Development Board (EDB), the Singapore-based centre will develop and produce innovative applications and serve as a hub for data scientists and technology talent for the entire network globally.
It also seeks to drive Dentsu Aegis Network’s leadership in data excellence and power the exponential growth in digital media expenditure driven by mobile, video and programmatic advertising.
Nick Waters, CEO Dentsu Aegis Network Asia Pacific, said, “Data is central to our business strategy and now all businesses require a strategy for the digital economy to remain relevant. Dentsu Aegis Network Global Data Innovation Centre allows us to hone data literate talent that will lead to a competitive advantage for our clients. We are committed to being at the forefront of innovation and this initiative serves as an excellent opportunity to nurture great talent while providing clients with expertise to drive growth for their brands.”
Explaining the choice of Singapore – also Dentsu Aegis’ headquarters in Asia Pacific – as a launch market out of the network’s foothold in 145 countries, Waters added, “Singapore is a competitive global business hub and partnering with EDB gives us a huge strategic advantage. We now have access to the world’s best talent, world-class technology and business infrastructure, and be situated close to the world’s most dynamic markets.”
The Global Data Innovation Centre will grow to more than 25 high calibre data talent based in Singapore, working closely with Dentsu Aegis agency brands from the network’s top 20 markets including the U.S., the UK, China and Australia. This curated group will converge and collaborate internally and solutions developed from the centre will be deployed to its worldwide operations and adapted to solve clients’ marketing data challenges.