The giant carbonated drink company Coca-Cola is adding new flavours to its portfolio by introducing Coca-Cola spiced and Coca-Cola spiced zero sugar, the first permanent offering in over three years.

According to the company, the two new flavour drinks will go on sale on February 19^th, in Canada and USA. The drinks will be available in most national retail stores across a variety of sizes and packaging formats, including 12 ounce cans, ten-packs of mini cans, and two-liter bottles.

Despite the name, those sensitive to spicy foods need not be intimidated by the new flavour. In a fact sheet, the brand makes clear that “Coca-Cola Spiced is not spicy,” while simultaneously describing it as “Coke’s boldest tasting brand innovation yet.”

Rather than a capsaicin-heavy assault on taste buds, the new addition seems to be a blend of the novel and familiar. The company described the Spiced flavor as blending “the iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors.”

The branding and packaging for Coca-Cola Spiced was designed to be in line with the Coca-Cola master brand’s visual identity, while adding a “swirl made up of raspberry-inspired colors” to the trademark red color long associated with the soda. “Coca-Cola” is prominently featured in bold font on both varieties, in white for Coca-Cola Spiced, and black for Coca-Cola Spiced Zero Sugar.

Coca-Cola developed the new flavour based on insights on evolving consumer preferences. According to the company, there has been a 124% increase among consumers in willingness to incorporate spice in beverages since 2019, as well as a 25% increased interest in raspberry soft drinks over the course of the last four years. The company also cited “over 5 million” raspberry servings poured from its Coca-Cola Freestyle machines just in 2022.

Coke has been exploring ways to get younger drinkers excited about its signature cola.