Chain Reactions Launches Nigeria's First Report On Youth Trends
Chain Reactions Nigeria, a Public Relations and Integrated Communications Consultancy firm, has set the new pace for the Integrated Marketing Communications ,IMC, sub sector as it unveils Nigeria’s first-of kind bespoke youth trends report, Nigerian Trends Report, which focuses on prevailing trends among Nigerian youth.
Speaking about the youth reports initiative, Israel Jaiye Opayemi, Managing Director, Chain Reactions Nigeria, said the intent of the report is to serve as a guide to government and businesses in Nigeria on how best to engage the Nigerian youth segment as it offers them deep insights into the thinking and preferences of the millennial.
The youth trends report, powered by Chain Reactions Nigeria, was put together in association with Trends Watching, the consumer trends and insight research firm based in the United Kingdom.
The unveiling event titled, “Naija Decoded” ,under the heme, “Unwrapping The Nu Natives”, held at Protea Hotel, Isaac John Street, GRA, Ikeja Lagos, while a panel of eminent industry leaders was assembled to engage in live discussions around common behaviours among the youth population. The panelists include celebrity fashionista, Clement Mudiaga Enajemo, Founder of MUDI Africa, the fashion house whose clientele comprises notable music icons, businessmen and top politicians.
“This report contains a selection of common trends that are peculiar to the Nigerian youth segment. While insights in this report have been analyzed specifically for the Nigerian market, many innovation examples have also been handpicked from various markets from across the continent to show how these cultures and behavioural patterns are also traveling across borders,” Opayemi said.
Continuing, he said “the report is focused on the trends that are currently hip amongst the ‘NU Natives’, a new Nigerian youth that is not defined by his or her geography, finance or society. The new native defines himself or herself and celebrates his/ her afro-centric roots but he/she is still very technology savvy and worldly. The trends are illustrated with cross-industry innovations, insights from Trends Watching’s global spotters, and relevant statistics. By keeping your finger on the pulse of these changes, you’ll be better able to see relevant opportunities and act nimbly with your own business,” he added.
The Nigerian Trends Report is an in-depth survey of common trends among members of the Nigerian youth class, globally referred to as the millennials, to help both public and private sector organisations to understand the new cultural and behavioural patterns among the youth population and how to engage with them.
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