Category: Uncategorized

Dangote Losses $12.2bn, Sees Challenge as Wake-up Call, Gain 1.47 %

After MARKETING EDGE report of January 26 reporting Dangote Cement, a member of Dangote...

JWT Wins Ribena Creative Account

Ribena has appointed J Walter Thompson as its long-term strategic partner after a...

Next-generation Toyota Hilux Leaked

By Ben Hsu  The long-awaited next-generation of Toyota's do-anything, go-anywhere...

Three Principles that will Drive Innovation for Your Brand

By Helen Edwards Marketers looking to innovate must be precise in the language...

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

...And landed Johnson & Johnson's $1 billion account  By Noreen O'Leary [caption...

Coke, Pepsi Feeling Drained Overseas

by Mike Esterl Coca-Cola Co. and PepsiCo Inc. likely will highlight rough going...

It’s Lovers’ Season with Canoe Detergent Valentine ‘Colour Mix’ Contest

As the countdown to St. Valentine Day begins, a new window of opportunity has opened...

Lagosians Decry Clamp Down on Electronic Billboards

The on-going clamp-down on electronic billboards in Lagos State by the officials...

Lee Sang-Chul Now Samsung New Smartphone Marketing Chief Prelaunch Galaxy S6

South Korea's Samsung Electronics announced Lee Sang-chul on Tuesday as its new smartphone...

Wield the Big Stick on Election Campaign Materials – Adisa

[caption id="attachment_383" align="alignleft" width="222"] Mr. Lanre Adisa, MD,...