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Study finds brand strength, not search volume, drives online sales

A new study from Norway has challenged the conventional reading of digital advertising...

MARKETING EDGE ONTV hosts George Isitua-Onukwu this Wednesday

MARKETING EDGE ONTV returns this Wednesday with the concluding part of its exclusive...

AB InBev extends earnings momentum on premium beer demand

The world's largest brewer, Anheuser-Busch InBev (AB InBev), delivered a stronger-than-expected...

MARKETING EDGE ONTV to host Kelechi Nwosu this Wednesday

The conversation continues this Wednesday on MARKETING EDGE ONTV as veteran advertising...

AI enters the Salon: Nigerian Engineer raises $7 million for world’s first braid-assist robot”

Artificial intelligence continues to reshape industries once considered beyond the...

Need for Africa to stop waiting for validation, but start owning its narrative

For decades, Africa has fought two battles simultaneously and the first has been...

MARKETING EDGE ONTV to spotlight Kelechi Nwosu on Industry Conversation this Wednesday

MARKETING EDGE ONTV is set to feature one of Nigeria's most respected creative advertising...

Rubellite Beauty Global, poised to reshape beauty experiences across Africa

Rubellite Beauty Global, no doubt,  is setting its sights on transforming Africa's...

ADVAN sets stage for leadership transition, strategic business dialogue at 2026 AGM

Association to elect new Executive Council as Dr. Doyin Salami and AI trust expert...

Saatchi & Saatchi bolsters creative muscle with key leadership hires

Saatchi & Saatchi UK has further strengthened its creative ranks with a fresh...