News

Elev8media introduces product sampling to maximize customer experience

Top of the market digital billboard platform, Elev8media Advertising Limited, will...

Update: Robot lawyer backs out of court over jail concerns

By Zion Rufus Following threats from State Bar prosecutors, World’s first AI...

Diversify revenue streams to cushion economic impact Okafor tells agencies

By Oghale Mafuru Multiple competency is a veritable avenue to be strategically...

Blend traditional and digital media to optimize marketing budget- Jude Odia

By Oghale Mafuru The marketing and advertising ecosystem is experiencing a dynamic...

Consumers in panic buying as crisis rocks parts of Lagos state

By Oghale Mafuru Following the crisis that rocked several areas within the Lagos...

Nestle set to increase price to offset impact of operational cost

By Felicia Nwosu Mark Schneider, Chief Executive of the world’s biggest food group...

CBN backtracks, orders banks to collect “old” N1,000 and N500 notes

By Abimbola Mohammed The Central Bank of Nigeria (CBN) has ordered banks to start...

Nigeria’s brand image plummets days to general elections

By Zion Rufus As Nigeria heads to the polls on February 25, 2023, its foreign...

IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...

Outori Ltd appoints Ajayi Associate Head of Strategy

By Zion Rufus Outori Ltd, one of the fastest growing experiential marketing agencies...