Features

CMOs shift focus away from customer experience

Anew survey finds that CMOs are shifting customer experience down the priority list...

The rise of software developers in Nigeria

Technology is playing a vital role in the transitioning of Nigeria from the sidelines...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Is Nigeria’s Public Relations in dilemma?

Achieving strong brand equity can take years of work and maintenance. And strong...

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...

Is machine learning more powerful than lateral thinking?

Is brainstorming the preserve of human brains alone? Some years ago, I had the...

The battle for brand purpose: It is not CRS

Time to get back to reality Holly Tucker MBE, founder of Not On The High Street...

An introduction to evidence-based marketing

Over the past decade, there have been significant advances in the field of marketing...

Why more brands are ditching the CMO position

A deep dive into why companies are ridding themselves of the long-respected chief...