Category: Features

What does Future Hold for IMC in Nigeria?

By Eunice Nze-Peters For IMC practitioners, 2014 was a bag of diverse blessings....

Marketing Price, Energy and IMF Growth Target Review

The price of petrol have just been reduced by N10 per litre in the mist of 90percent...

The Nigeria Auto Policy Revisited

by Femi Ogunji Ask any Nigerian on the street about the Federal Government’s auto...

Engaging Boards on the Future of Marketing

At many companies, the whole organization is becoming more responsible for customer...