Category: Features

Admen Rush To Set Up Agencies

In a season where economic downturn and low patronage have pushed many agencies to...

Which Brand Made The Most of Christmas and How?

The yuletide season has always been a busy moment for brands and their agencies,...

Snap vs Strongbow: Another Brand Rivalry Beckons

Recently, when a reporter asked Ngozi Nkwoji, Senior Brand Manager Heinekens and...

The Guru and His career journey

Sir Steve Bamidele Omojafor a.k.a Omo Jesu is an iconic Advertising practitioner....

Reputation Management Learning from Nigeria 2015 Presidential Campaign By Austin Ayaosi

The March 28 Presidential election has come and gone but the memories it brought...

A Boat Race

The marketing departments of two rival American and Japanese companies decided to...

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Why Dove, Coca-Cola and McDonald's are smiling at millennials By Kristina Monllos Can...

Mr. Account Payable

Jim, a debt collections specialist, was on his first day of work for his new employer...

Brand Valuation Must Change

Attempts to value brands are often replete with flaws, limiting their potential impact...

The Zoo Job by samiplus

Did you hear about the man who was looking for a job overseas? He noticed there...