Category: Features

The Professional “YES” Men

Growing up, advertising had always been the love of my life - the dress sense, spring...

Google prioritizes Nigeria in pan-African expansion plans

The cliché, Africa rising, is gaining stronger momentum beyond the mere rhetoric...

Friesland Campina brands have stayed top of the pack, says Tarang Gupta, Marketing Director

In times of trouble and great challenges, especially with the Nigerian economy in...

Google Street View: Extending Possibilities in Out of Home Media Planning

By Dan Oshodin Last week Google announced that it has improved location search experience...

“VAIDS Is Aimed at Correcting Nigeria’s Poor Tax to GDP Ratio” – Finance Minister

The Minister of Finance, Mrs. Kemi Adeosun, has explained that the newly launched...

Skills PR pros should have – Expert

No doubt, the Integrated Marketing Communication (IMC) industry has been described...

Research: Missing Link in PR Measurement

By Austin AYAOSI Showing the impact of public relations on a brand in clear and...

Death of an agency man (Part 1)

“…I    get    so    lonely    —    especially    when  ...

Abiodun Ebunoluwa Adefila: On the crest through hard work

For Biodun, who read Linguistics at the University of Ibadan, it has been a long...

Despite Noah’s Ark’s trophy haul, Nigeria fared badly at Cristals

The African Cristal Festival 2017 that was held in Marrakech, Morocco just over a...