Category: Features

How future-proofed are you?

The ability to switch between different disciplines and multiple arenas fluently,...

Why providing pleasant calling experience helps your bottom line

It has been said that customer service call centres are comprised of company representatives...

Mike Adenuga’s creative imprimatur on Glo’s New TVC

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of...

How to succeed in the new media landscape

In today’s programmatic environment, advertisers are challenged by the rapid evolution...

Don’t be a me-too brand: Be disruptive

Being different is scary. In marketing, trying something different is scary. Nobody...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

4 ways brands can incorporate chat messaging into marketing strategy

Chat messaging has become an effective communication channel between customers and...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...