Category: Features

Why most Nigerian companies pay lip service to “Innovation”

By Francis Ebuehi Ever so often you hear CEOs of corporate bodies talk about how...

Intelligent machines and humans

by  CFA's Guest Article for M.E 4 Although we haven't gotten to that stage yet,...

Did we just hear an Industry Rumble?

by Graham Deneys, Strategy Director Carat SA / SSA A seismic shift is taking place...

A decade of Chinese phone brands’ evolution in the Nigerian market

Just a decade ago and few years after mobile phones became common place in Nigeria,...

Recession: Brands slow down on CSR activities

Over the years, Corporate Social Responsibility (CSR) initiatives have become a part...

Curbing stereotypes in advertising

All over the world, stereotypes are real. Sex and sexuality has become the centre...

NBC storms Uniben, Unilag, ABU for Campus Recruitment Drive

In a bid to promote a culture of academic excellence and encourage students to continually...

LASAA vs OAAN: A truce at last?

Members of the Outdoor Agencies Association of Nigeria, (OAAN) were already used...

How brands are responding to the recession

When Promasidor began the production of powdered milk in 28g sachets, markets watchers...

Why Nigerian brands are falling in love with video

In 2012 when Noah’s Ark launched Vconnect’s "You go Connect" video campaign on...