Category: Features

Brands Still Think About Digital Marketing Tactically, not Strategically By Maria Minsker

New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. According...

Six Content Marketing Myths—Busted by Sandra Stewart (Marketing Prof)

B2B marketers consistently cite creating content that engages as a top challenge...

Can’t Work in the Dark

Two factory workers are talking. The woman says, "I can make the boss give me the...

Difference between Stop and Slow Down

A lawyer runs a stop sign and gets pulled over by a sheriff. He thinks he's smarter...

A Year after Oscar Selfie, Samsung Plots Its Sequel By Jonathan Cheng, CMO Today

One year after Samsung Electronics stole the Academy Awards with a group selfie featuring...

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

More than ever, it's about authentic and compelling stories By Keith Reinhard Months...

Microsoft Has Suddenly Gotten Serious With Mobile By Nick Wingfield (The New York Times)

MICROSOFT is suddenly a powerful presence on my phone. Yes, you read that right....

The Wealthy Businessman

Here's a humorous story about a wealthy businessman as told by one of his grandchildren....

The World’s 73 Most Valuable Start-ups By Dennis K. Berman

It’s my job to know about every company on Earth. But I have a confession to make....

Trends 2015: Business and consumer trends for 2015 BY DION CHANG

"All rise for standing boardrooms." Active citizenry in South Africa - AKA 'Yes...