Category: Features

The challenges facing the adoption of e-marketing and online shopping in Nigeria

In other to deal decisively with this topic, it will be worthwhile to establish some...

Post-COVID-19: Opportunities for Nigeria media, communicators

There are over 4 million cases of coronavirus infections and a staggering 300 thousand...

Your brand needs to tell a better story

I haven't been as excited about reading an interview as I have been reading this...

PR Beyond publicity stunts

Public relations has suffered a 'reputation crisis' over time. A profession designed...

Crisis Management: Lessons From The COVID-19 Pandemic

Bernie Sanders and Jeremy Corbyn are my men of the decade by Far. Just a few months...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

Create a Winning Identity Strategy

Understand Customers, Deliver Value, Build Real Relationships Your brand’s ability...

How brands can break the COVID-19 clutter

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands...

Elev8 Media Launches Live Stream on Billboard with UBA Africa Day

Elev8media, an iconic top of the market Digital Billboard platform has successfully...

Content Marketing in Africa: Storytelling with appreciation of culture, history & future

As non-African brands continue to increase in popularity with African consumers,...