Category: Features

Adopting a user-centric approach in marketing

By Hauwa Akinkunmi It’s hard to sell to people you do not know. I guarantee...

Why you need to appear professional on digital channels

We now live in a world that is increasingly reliant on using digital channels and...

Don’t write your PR plan without professional stakeholder research

Don’t write your PR plan without professional stakeholder research By Queen Nwabueze In...

Creative agencies in the age of new normal

The novel global COVID-19 pandemic has knocked the wind out of the sail of everyone...

Understanding the place of customer retention in an economic crisis

By Godwin Anyebe One of the major challenges of brand handlers during a pandemic...

Light Bulb Principle: How to Ignite Your Idea

An idea is like a light bulb. When powered properly, they expel darkness, and brighten...

The rise of audio is upon us

2020 - A new decade. New opportunities. The world economies continue to rise. Let’s...

The search for authentic voices

In a world of fake news, phishing and click bait, only authenticity can be king....

Content, connection and the corona-coaster

The words 'content is king', have been bandied around often and with great relish...

What social listening taught me about content creation

Years ago, a young man visited a station to buy a new cooking cylinder. Despite saving...