Features

Amber marks one year anniversary in style and panache

If there is any inspiring word to describe Amber for its doggedness, it will be resilience...

FirstBank’s SMEConnect platform continues to help businesses thrive

Small Medium Enterprises are the ultimate drivers of the economy, and when they are...

AfCFTA: Prospect of growth for Nigerian brands

By Oghale Mafuru Nigeria ratified its membership of the African Continental Free...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...

Soaring prices affect Nigeria’s consumer consumption pattern

By Felicia Nwosu Higher consumer goods inflation rates erode purchasing power,...

FMCG of the future is no longer about size but speed – Gbolahan Sanni

By Felicia Nwosu Consummate  marketing expert and Marketing Director of Coca...

How Apple, Google Privacy Policy will affect Digital Advertising in Africa

By Zion Rufus As the world of digital marketing and advertising braces up for...

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

The struggle between building a personal brand and a corporate brand

By Oghale Mafuru Brand perception is the precise, positive and powerful idea that...