Category: Features

Big picture marketing strategy

Nuggets by Agu Emmanuel Chukwuemeka GMD, Jotna Nigeria Limited What is Big Picture? What...

COVID-19: Utilising the power of marketing and communications in time of crisis

The coronavirus outbreak will affect all types of businesses — no organisation...

How are businesses preparing for a post-coronavirus world?

With the spread of the coronavirus and the increasing amount of travel shutdowns,...

Advertising productions in decline as coronavirus ravages the world

Advertising productions have been thrown into uncertainty as the coronavirus crisis...

Technology plays crucial role in financial inclusion, says Adeduntan

I travel to meet Dr Adesola Adeduntan in Edinburgh, where he has been invited to...

5 Common mistakes to avoid as a communications professional

I was on a call last recently with four senior communications professionals in Nigeria,...

The evil omnipresence of advertising

There are ads in airports and on aeroplane food trays; over highways and on the airways....

China may lose its place in the global economy

Chinese economy continues to plunge amidst the scourge of coronavirus. The Asian...

How changing times are dampening the efficacy of banner ads

Banner ads definitely have their purpose, but times are changing and so is their...

How Coca-Cola is engaging its Nigerian EPL fans with ‘Banter Better’ campaign

Deployed to gain a sizeable chunk of mindshare among Nigerian football fans, Coca-Cola...