Features

Digital and TV advertising: The lift is real

By Delia van Staden, Shaun Frazao and Merissa Himraj With the evolution of consumer...

Finding your edge: Consistency

By Brad Ross Part 1 - AS 2020 continues to unfold, I have been thinking a lot about...

Coca-Cola: From startup to a global brand

Despite its humble beginning as a brand born in a small shop in Atlanta, Coca-Cola...

How Insurers can use customer communication to make the most of the COVID-19 moment

With the country still very much in the midst of the COVID-19 pandemic, communication...

Political ad spending this year reached a whopping $8.5 billion

But the correlation between spending and winning isn’t so clear By Steve Passwaiter Bearing...

Social media strategy for brands seeking customers’ attention

Social platforms are growing exponentially. According to “We Are Social digital...

3 Reasons marketing is the new sales

Sales have long been regarded as the driving force of business— as they should,...

How to evolve your brand messaging for the new normal

If your business is communicating in the same way it did before the COVID-19 pandemic...

Reimagining Marketing: Customer experience in the next normal

By Chrystele Dumont As the coronavirus crisis progressed, producing ongoing challenges...

How content consumption changes affect the future of content creators

Not so long ago, the news came to us each day, via the newspaper of our choice. Since...