Beiersdorf has appointed OMD as the sole media agency for Europe and North America, and as the consulting partner that will drive all its global media strategy. This was according to Mediapost.

The global skin care company said this strategic partnership with the agency became operational after stiff pitch competition among agencies.

The report added that both partners have expressed optimism that the partnership will reimagine the business model and will also lead to a more efficient setup by leveraging digital expertise, data and technology at the core.

It added that the new appointment will expand its  relationship with OMD, as an old hand, having previously handled its business in the U.S. and several markets in Africa, Australia and Europe  and has become  its long-term strategic media agency partner due to its dedication during the pitch process.

According to the company’s plans laid down by the clients, some parts of the media work will be bundled in hubs and lay the foundation for increased speed, transparency and automation.

Meanwhile, OMD, as one of the world’s largest media agencies said this new mandate would provide a framework for all Beiersdorf AG brands.

 Beiersdorf over the years has stood for innovative, high-quality skin care products as well as pioneering skin research for

140 years with a strong corporate culture.