BBDO appoints Luiz Sanches, Matt MacDonald as Chief Creative Officers

Advertising agency BBDO Worldwide, has appointed Luiz Sanches as chief creative officer, BBDO North America, and Matt MacDonald as chief creative officer, BBDO New York effective immediately.

In his new role, Sanches will be responsible for overseeing and elevating the creative product across the region, partnering closely with the leadership team and clients alike. Prior to this appointment, Sanches had spent two and a half decades at Almap BBDO; in 2013, he became agency partner of Almap BBDO in and is still currently chairman and chief creative officer. Under his leadership, Almap became a four-time Agency of the Year winner at Cannes, the best-performing Brazilian agency in the history of Cannes.

Sanches has led some of the most awarded marquee campaigns over the last 25+ years, including Volkswagen, Havaianas and Audi.

On his part, Matt Macdonald who joined BBDO in 2014, will in his new role as chief creative officer of the New York Office, manage the New York creative department and be responsible for continuing, elevating, and evolving the agency’s reputation for creative excellence.

Macdonald previously served as the chief creative officer for Omnicom on AT&T, one of the holding company’s largest accounts in North America. He has been credited with helping to lead Omnicom’s 2016 win of AT&T’s consolidated media and creative business, going on to build an integrated team across agencies. More recently, he has been instrumental in key new business wins for BBDO New York, including The Home Depot in 2021.



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