Babaeko extols MARKETING EDGE on 20th Anniversary, says publication impacts marketers across the globe

Multiple award-winning creative maverick, Steve Babaeko, the President of the Association of Advertising Agencies of Nigeria (AAAN) and Chief Executive Officer of X3M Ideas, a creative powerhouse, has eulogized MARKETING EDGE, Nigeria’s foremost brand-centric magazine on its 20th Anniversary. He specifically mentioned that the trailblazing and agenda-setting publication, which is committed to promoting the brand idea, has not only influenced Nigeria’s marketing communications ecosystem, but impacted the marketing industry across the world.

In a well crafted congratulatory message titled “Celebrating Two Decades of Excellence at MARKETING EDGE”, the globally acclaimed adman, the first Nigerian recipient of Cannes Lions, who is also President of the International Advertising Association (IAA – Nigerian Chapter), on behalf of X3M Ideas, extended his heartfelt congratulations to Mr. John Ajayi, the Publisher/CEO, and the entire MARKETING EDGE team, on the momentous occasion of their 20th anniversary.

In his words: “This is a remarkable milestone that reflects years of dedication, innovation and a steadfast commitment to excellence in the field of marketing. Throughout these two decades, MARKETING EDGE has been a beacon of inspiration and a driving force in shaping the marketing landscape.

“Your unwavering pursuit of excellence has not only brought credibility to your publication but has also contributed significantly to the growth and publication, influencing and shaping the minds of marketers across the globe.”

Mr. Babaeko, while attesting to have personally witnessed the positive influence that MARKETING EDGE has had on the industry, noted that he is honored to have had the opportunity “to collaborate with the esteemed publication.”

“May this anniversary serve as a testament to the extraordinary achievements of Marketing Edge and a reminder of the great potential that lies ahead. I have no doubt that your next chapter will be even more remarkable.

“Once again, on behalf of the Board, Management and Staff of the X3M Group, congratulations on this significant milestone. I look forward to witnessing the continued success and evolution of Marketing Edge in the years to come,” Mr. Babaeko added.

Mr. Babaeko is one of the highly respected creative minds in the advertising industry in Nigeria. With more than two decades of experience in the business of brand management and communication, he has distinguished himself in the annals of Nigerian marketing and brand communications.
Under his outstanding creative leadership, X3M Ideas has placed the Nigerian ad market on the global map by being the first agency to win the Cannes Lions in France. He was also the first Nigerian to sit on a panel at Cannes Lions Festival of Creativity in France. Steve was also recognized by Forbes Africa as one of the two leading marketing communications voices in Africa. For more than two decades, as maverick has continued to create some of the most iconic marketing works in Africa.

Meanwhile, MARKETING EDGE has kicked off its count-down to the most anticipated event of the year, the MARKETING EDGE National Marketing Stakeholders’ Summit and Brands & Advertising Excellence Awards. The events, which dovetail with its 20th anniversary, are scheduled for 15th and 16th of September, 2023, respectively.

The National Marketing Stakeholders’ Summit will be held virtually on Friday, 15th, via Zoom. This year’s Brands & Advertising Excellence Awards, also tagged The EDGE Awards, will be held at the prestigious The Podium Event Centre, 124, T.F. Kuboye Road, Lekki Phase 1, Lekki, Lagos, by 5:00PM.


Leave a Reply

Your email address will not be published. Required fields are marked *


    No comments found.