Author: Ralph Tathagata

Advertising Week Africa draws global thought leaders to Johannesburg

Advertising Week Africa, the very first African edition of the world’s premier...

Nigeria’s IMC operatives dismiss threat of consulting firms’ incursion into advertising

Agency operatives across Nigeria’s Integrated Marketing Communications (IMC) industry...

New Zealand diary giant set for expansion into Nigeria, 35 other African markets

The Nigerian dairy segment has, in recent times, become the beautiful bride that...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...

Publicis Media Starcom wins Novartis’ global media review

Pharmaceutical giant Novartis has selected incumbent Starcom as its global media...

Airtel set to introduce mobile money in Nigeria

Airtel Africa has announced it would soon introduce its mobile money business in...

VerifyMe Nigeria unveils integrated ID verification

VerifyMe Nigeria, a verification platform that enables seamless, real-time identity...

Facebook introduces new African languages to checkmate fake news

Social media platform, Facebook, in partnership with Africa Check, has added new...

Building a start-up design and communication agency in tough economic climate

Starting a business is hard under any set of circumstances. If you’re building...

Tecno renews multi-year partnership with Man City FC to deepen consumer engagement

After a successful three-year relationship, Tecno has renewed its strategic partnership...