Author: Ralph Tathagata

Understanding consumer journey will determine where advertisers need to be – Elsa Mungiria

By Abimbola Mohammed Elsa Mungiria, Digital & Data Manager, Saracen PHD Advertising,...

Pan-Atlantic University names School of Science and Technology after Nigerian Breweries former MD, Felix Ohiwerei

It was a moment of praise and tributes last Friday, as the Pan-Atlantic University...

Stakeholders laud ADVAN at 2021 awards

By Oghale Mafuru Stakeholders in the Integrated Marketing Communications industry...

X3M Ideas, DentsuMCGarryBowen, Insight Publicis, Noah’s Ark win big at 2021 LAIF Awards

…X3M Ideas Named Agency of the Year It was a night of honour, glitz, glamour,...

Coca-Cola commended for planned $1bn investment in Nigeria

Global beverage company, Coca-Cola Nigeria, has been commended by Nigeria’s Vice...

Winning at private-equity integrations

Private-equity firms use add-ons to scale portfolio companies, but poor integrations...

John Olukayode Fayemi: Outstanding Political Brand Personality of The Decade

John Olukayode Fayemi is a Nigerian politician who is currently serving as the Governor...

CBN to restrict Bank Verification Number’s violators from banking services

By Dele Ojo  The Central Bank of Nigeria (CBN) would henceforth bar customers...

Babajide Olusola Sanwo-Olu: Outstanding Political Brand Icon of The Year

Babajide Olusola Sanwo-Olu is a Nigerian politician and the current Governor of Lagos...

ADVAN rewards marketing excellence, tasks members on collaboration

By Oghale Mafuru Amidst glitz and glamour, advertisers, under the aegis of the...