Author: Ralph Tathagata

Throwback Thursday: Ads that disrupted the marketing space in the 80s and 90s

By Abimbola Mohammed It is no doubt that the way and manner in which Nigerian consumers...

Deploy design thinking to deliver brand solution – Dr. Onyeali Ikpe

By Abimbola Mohammed Dr. Ken Onyeali Ikpe, now Non-Executive Director, and Board...

Metaverse to generate $40bn to sub-Saharan Africa’s economy in 10 years – Report

By Ibidunni Banjoko Metaverse, the vast global network of digital spaces, has...

McDonalds closes down its restaurants around Russia

McDonalds, a popular Quick Service Restaurant (QSR) brand selling burgers and fries,...

Kuteyi marks 70th birthday amidst splendour, launches memoir 

The celebration began in pomp of splendid colours at The Event Centre, Agidingbi,...

MTN, GTCO, other brands lead in the Consumer Value Award contest

By Ibidunni Banjoko In the contest to call out brands that are making great contributions...

Cannes Lions honours Malala Yousafzai with the 2022 LionHeart Award

The Cannes Lions International Festival of Creativity has announced that it will...

NIPR reaffirms commitment to rebrand Nigeria

By Abimbola Mohammed The Nigerian Institute of Public Relations (NIPR) has reaffirmed...

MTN’s Q1 service revenue grows $2.86bn

MTN Group, the telecom giant with 276 million customers in 19 countries across Africa...

PR & Advertising: Two professions with different rewards

By Ibidunni Banjoko Advertising and Public Relations are the two important tools...