Ozekhome takes MARKETING EDGE’s workforce on masterclass session

By Abimbola Mohammed

To consolidate its leadership position in authoritative news, first-hand information and agenda-setting in Nigeria’s Integrated Marketing Communication (IMC) industry and other sectors, MARKETING EDGE, the leading consumer-centric publication kick- started a masterclass with Franklin Ozekhome, CEO, Identiture/founder, Tink Africa & Bschool. The masterclass was held on 30 May, 2022, at the MARKETING EDGE’s office in Ikeja, Lagos.

Mr. Ozekhome is a pop culture strategist who has helped brands and businesses to thrive in a connected world by developing transformational campaigns and implementing ideas for new products, services, platforms and experiences. He leads the strategy practice at Identiture, the pop Culture Company, which comprises three core business units — Trends & culture Foresight| Strategy & Consumer Behaviour| Marketing Innovation.

The masterclass, which had in attendance all MARKETING EDGE workforce, was centred on how the group can continue to deliver and provide information, insight and business intelligence to its public and the IMC ecosystem in particular.

Making his presentation at the masterclass, the seasoned strategist noted that MARKETING EDGE has always delivered on its ideology of “Promoting the Brand Idea”, while confirming its role as the go-to platform for information, trends and insight on what is happening around the IMC industry in Nigeria and Africa.

“MARKETING EDGE has created a robust ecosystem, you have Magazine, website, social media, ME on TV, out-of-home, newsletter, quarterly summit, Hall of Fame, and more and that has created a formidable anchor that can be used to compete with any other platforms,” he said.

Mr. Ozehhome, however, highlighted the need for MARKETING EDGE to synergize its wonderful offerings into a strategic whole and make them become a dynamic and indispensable ecosystem that can serve different sectors of the Nigerian economy.

Speaking on how the pandemic has disrupted and at the same time accelerated businesses in the digital space like never before, the vibrant strategist said: “A period of rapid growth is being spurred by technology. For example, on Apptervise, with as little as N50, you can get a brand ambassador or an influencer that will help you reach millions of people. What we call influencer marketing has been democratized. You don’t have to go through an agency; just go to the app, tell them your budget and they will connect you with an influencer that fits your needs and it will influence your business.”

Mr. Ozohkome, therefore drove home his point by warning that the same trend disrupting advertising agencies, is going to happen to the media space soon.

“Technology is not only disrupting fintech and agencies, it is going around all sectors,” he said.

He then advised that advertisers and marketers should deploy technology to meet their clients’ needs, emphasizing the significance of creating content using a different distribution mechanism that will help brands choose from.


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