Author: Ralph Tathagata

Carat appoints Bojaj as new chief media officer, promotes Joanna Hawkes

By Abimbola Mohammed Carat announced it has created a Chief Media Officer role,...

Eskimi appoints Timm Brocks as new Chief Commercial Officer

By Felicia Nwosu Eskimi, an Ad-Tech company that provides software and tools that...

LASAA cautions against indiscriminate deployment of campaign messages

By Felicia Nwosu As part of efforts to protect the environment from potential...

Brands with amazing 2022 Mother’s Day campaigns

By Abimbola Mohammed Mothers’ Day, which is celebrated every 8th of May, has...

Beer brand launches energy-efficient rooftop ads

Coors, a leading American beer brand, has launched what it called 'chillboards',...

Top brands using NFTs as marketing strategy

By Abimbola Mohammed In the digital age, all things are connected, which explains...

Hyundai kicks off autonomous vehicle technology

Hyundai Motor Co. has kicked off the wave for autonomous vehicle technology as it...

OAAN condemns removal, sell-off of billboard by KASUPDA

By Felicia Nwosu The Outdoor Advertising Association of Nigeria (OAAN) has condemned...

NIPR and Nollywood have important roles to play in rebranding Nigeria

By Abimbola Mohammed The image of a country is how the external publics see it...

Trust is engine that drives client-agency relationship – experts

By Ibidunni Banjoko      The client-agency relationship revolves around trust...