Author: Ralph Tathagata

AISOP is meant to regulate, not to strangulate – Dr. Fadolapo

By Abimbola Mohammed Dr. Olalekan Fadolapo, Registrar, Advertising Practitioners...

Global media adspend on track for 8% growth

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s...

Adopt customer-centric data to improve experience – Ogunseye

By Felicia Nwosu Ladi Ogunseye, the Chief Marketing Officer, Canary Point Corporate...

Coke Foundation funds IFRC on COVID vaccination

The Coca-Cola Foundation has provided funding to The International Federation of...

Stakeholders open fresh discussion on AISOP

By Ibidunni Banjoko Stakeholders in Nigeria’s Integrated Marketing Communications...

Adeduntan sustains winning streak, pioneers leadership in banking

Since his appointment as MD/CEO of First Bank of Nigeria Limited in 2016, Dr. Adesola...

Coscharis to increase assembling variants

To ensure value addition in its service delivery, foremost indigenous automobile...

Walmart Connect partners Omnicom at Cannes Lions

By Abimbola Mohammed Walmart Connect has announced a strategic partnership with...

Kellogg set to split into 3 companies

By Abimbola Mohammed As part of greater strategic, operational, and financial...

Global digital adspend hits $521.02bn in 2021, estimated at N30bn in Nigeria

Global digital advertising market has been calculated to have amounted to $521.02...