Author: Ralph Tathagata

Dentsu Creative taps Izzard-Brown as UK Chief Strategy Officer

By Ibidunni Banjoko In a bid to establish itself as a driving force for modern...

PepsiCo to launch 100 Tesla Semis in 2023

To cut its environmental impact, PepsiCo, the global soda maker, said it is set to...

Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon sites...

FrieslandCampina appoints Joe-Ezigbo as independent Non-Executive Director

By Felicia Nwosu Nigeria’s foremost dairy company, FrieslandCampina WAMCO Nigeria...

How to partner with influencers

When it comes to partnering with influencers, there are a few important qualities...

Nestlé appoints Toka as Category Development Manager

By Felicia Nwosu World’s largest food and beverage company, Nestle Nigeria, has...

Adoption of technology will automate media buying – Adelusi

By Abimbola Mohammed Femi Adelusi, President, Media Independent Practitioners Association...

Multiple regulation poses challenge to OOH – Ganiyu

By Felicia Nwosu Adeniyi Ganiyu, Chief Executive Officer of EyeKontact Limited,...

Ad agency boss Dele-Balogun plans to stop talent leakage in Lagos, Nigeria

Sponsored: One June day in 2020, during the peak of the COVID-19 lockdown in Nigeria,...

Coca-Cola appoints Ortega as new president of Africa operating unit

By Ibidunni Banjoko The Coca-Cola Company has appointed Luisa Ortega as the new...