Author: Ralph Tathagata

‎How Leo Singapore turned ‘Nigerian Prince’ scam into Cannes Lions’ Gold-winning campaign

By Anietie Udoh ‎ ‎Leo Singapore has earned international recognition at the...

‎Cannes Lions Gold win reinforces Insight Redefini’s vision for World-Class African creativity.

Insight Insight Redefini is celebrating a landmark achievement after agencies within...

‎EXMAN bets on ‘Collaboration as Currency’ to drive growth in Uyo AGM ‎

The Experiential Marketers Association of Nigeria, EXMAN, will hold its 2026 Annual...

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

Shifting paradigm in Public Relations from traditional approach to digital-first

By Bolaji Abimbola ‎ ‎The PR landscape is fast-changing with the adoption of...

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining a...

‎Stakeholders promote Environmental Sustainability and Collective Climate Action in Nigeria

In commemoration of World Environment Day 2026, themed "Climate Action," Addefort...

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

Adeteye to judge Global Creative Entries at Cannes Lions 2026

Cannes Lions, the international creative industry has tapped Nigerian communications...

PEN Nigeria demands transparency over royalties paid to Repronig

PEN Nigeria, a centre of PEN International headquartered in London, representing...