Author: Ralph Tathagata

‎NBC commissions three new production lines at Asejire, Challawa; deepens commitment across Nigeria

Nigerian Bottling Company (NBC) Ltd., a leading consumer packaged goods company and...

TBWA\Concept’s CEO transition from Nwosu to Isitua-Onukwu signals shift from vendor to IP-owning creative firm

TBWA\Concept Unit Nigeria, one of Nigeria’s oldest and most influential creative...

‎How Leo Singapore turned ‘Nigerian Prince’ scam into Cannes Lions’ Gold-winning campaign

By Anietie Udoh ‎ ‎Leo Singapore has earned international recognition at the...

‎Cannes Lions Gold win reinforces Insight Redefini’s vision for World-Class African creativity.

Insight Insight Redefini is celebrating a landmark achievement after agencies within...

‎EXMAN bets on ‘Collaboration as Currency’ to drive growth in Uyo AGM ‎

The Experiential Marketers Association of Nigeria, EXMAN, will hold its 2026 Annual...

‎TBWA\Concept Unit appoints George Isitua-Onukwu as CEO

The Board of TBWA\Concept Unit, the Lagos-based creative agency within the TBWA Worldwide...

Shifting paradigm in Public Relations from traditional approach to digital-first

By Bolaji Abimbola ‎ ‎The PR landscape is fast-changing with the adoption of...

‎Inside playbook: how The Stamfordham lifted Cascador’s reach 822% by treating live event as product

The African consultancy has spent three editions of Cascador Pitch Day refining a...

‎Stakeholders promote Environmental Sustainability and Collective Climate Action in Nigeria

In commemoration of World Environment Day 2026, themed "Climate Action," Addefort...

‎Maureen Ifada celebrated among Africa’s 100 Most Influential CMOs

Maureen Ifada, Marketing Director of FrieslandCampina, has been honoured as one of...

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