Author: Abimbola Mohammed

Allianz Media elevates Ajagbe to MD/CEO

By Abimbola Mohammed Allianz Media Limited, a leading force in Out-of-Home (OOH)...

“Me Too” Syndrome: The dark side of influencer marketing in Nigeria

Influencer marketing has become an indispensable tool in the marketing arsenal of...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

MIPAN holds 2021 business outlook, identifies challenges and growth opportunities

The Media Independent Practitioner Association of Nigeria (MIPAN) has held its 2021...