APCON, Roger Hatchuel Collaborate on Cannes Advertising Awards

The Advertising Practitioners of Nigeria in partnering with the Roger Hatchuel Academy will be training advertisers and marketers in preparation for the 2015 edition of the Cannes Advertising Awards in Franceaccording to a report in Punch, a Lagos based national newspaper today.

According to the Chief Executive Officer of Chini Productions, Nnamdi Ndu, the programme is now in its eighth year and has grown from being a one-day event to a three-day residential event.

Ndu, whose company is the official representatives of Cannes Lions in Nigeria, added that the extension was to give participants more time to learn from senior industry professionals.

Speaking in an interview with our correspondent, Ndu said, “The programme is an excellent opportunity for the industry to identify and engage young talents in marketing and advertising while they still have the chance.

“It serves as an early immersion into the competitive world of advertising for the practitioners. They will have the opportunity to work on briefs individually and in teams and they will also be tested in their general understanding of advertising.

At the end of the programme, each student will receive a certificate of participation, the second runner-up will receive a consolation prize, the first runner-up will attend the next Dubai Lynx Festival, and the winning student will represent Nigeria at the international version of the Roger Hatchuel Academy during the Cannes Lions International Festival of Creativity in June.

The best supervising lecturer will win the Lecturer of the Year Award and the institution that produced the best works will win the Roger Hatchuel Academy Nigeria School of the Year Award.”

Also speaking about APCON’s participation, the Assistant Director Operations, APCON, Joe-Eugene Onuorah, said it was in furtherance of its commitment to professional development in the advertising industry.

He said, “APCON undertakes the sponsorship of students who show promise in advertising creativity to be part of the Rodger Hatchuel academy experience. We expect that the students will come back with rich experience that will be brought to bear on the quality of Nigeria’s advertising practice.”

According to a statement from Chini Productions, the awards will be announced at the Cannes Lions Nigeria Dinner and Awards Night next month alongside the winners in the Young Lions Competitions in the Cyber, Design, Film, Media, PR, Print, Media and Marketers categories.

The statement added that the winners of the 2015 Miami Advertising School Scholarship Competition would also be announced at the Awards Night.