Airtel’s ‘Data is Life’ TVC wins Three Awards at African Cristal Festival

Leading telecommunications services provider, Airtel Nigeria, has won three awards at the African Cristal Festival for its Television Commercial (TVC), ‘Data is Life’.

Airtel Nigeria’s television commercial, ‘Data is Life’, created to drive the telco’s SmartSpeedoo mobile Internet value offering, clinched the African Cristal Awards Film for the ‘Moments’ TVC and two regional categories of Nigerian Cristal Awards: Film – ‘Moments’ and Integrated.

Created by one of Nigeria’s leading advertising agencies, Noah’s Ark, the ‘Data is Life’ TVC served to underscore the importance of reliable mobile Internet and data services by drawing on the use of metaphor and representation to deliver meaning as well as connecting to the audience.

The award was received by Airtel Nigeria’s Vice President, Brand and Advertising, Enitan Denloye, on behalf of the company at a colourful ceremony held in Marrakech, Morocco from May 10th -12th, 2017. The event attracted several professionals in the advertising, media and creativity circles.

Speaking on the triumph at African Cristal Festival, Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, said: “We are excited and inspired by this massive continental recognition. We dedicate the awards to all our loyal customers and I must also thank my colleagues and the entire Airtel leadership in Nigeria and across Africa for all the invaluable support.

“Airtel will continue to lead in innovation and we will not relent in our quest to exploring creative solutions in exceeding the expectations of our customers.”

The African Cristal Festival is widely considered as a foremost platform to reward the best advertising campaigns created and broadcasted over the African continent on any media.


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