Airtel Account Goes on Pitch, Noah’s Ark to Compete with Two Incumbents

The two older hands on the renewed telecoms brand are Centrespread and STB McCann, being incumbents on the Airtel Nigeria account, but will now be joined by the youthful Noah’s Ark to compete for the warehousing of the creative account according to industry sources yesterday.

The account became contentious in 2013 with repeated visits to the court of law became subdued before it rested apiece at highly experienced and ‘good-on-the-game’ Centrespread and STB McCann. A Lagos High Court presided over by Justice Grace Onyeabo has granted an interim injunction halts the pitch process organised by the telecoms giant brand.

Current call for pitch may finally find a house of peace, progress and prosperity for the brand that has seen so many change of name that subsumed its vibrant brand building effort in the past.

It was recently reported that the PR account has moved to CMC Connect, a home where the managing director of the telecoms brand may feel more comfortable as the client and agency, Chief Executive Officer of CMC Connect, Mr.Yemi Badejo-Okusanya and Chief Executive Officer of Airtel, Mr.Taiwo Ogunsanya have been pals long before now.


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