Airbnb: New ad campaign concept swells Q4 revenue to all time high
Elizabeth Olagunju
Airbnb Inc. has reported an exponential increase in 2021 fourth-quarter revenue. The air transport and hospitality giant stated in its annual report that 2021 was its best year despite the pandemic.
Commenting on the outstanding new record achieved by the company, Brian Chesky, the CEO said: “The fourth quarter was another record quarter and 2021 was the best year in Airbnb’s history, despite the global pandemic. We are amid the biggest change to travel since the advent of commercial flying. Airbnb’s adaptable model and relentless innovation are making it possible for us to grow this new category of travel we created”
Airbnb Inc Q4 revenue of $1.5billion was 38% higher than Q4 2019, it also exceeded Q4 2020 revenue by nearly 80%, Q4 net income of $55million was a record for the fourth quarter net income in Q4 2021, increased by $406m over a net loss in Q4 2018 due to the revenue growth and continued expense discipline, net income in Q4 2021 improved by $3.9b compared to Q4 2020.
Airbnb launched a new host-focused marketing campaign called ‘Strangers’ in the fourth quarter to attract more hosts to the site. The ad featured three unusual-looking, animalistic guests in an Airbnb listing as they enjoy their morning coffee, family games, and movie nights, and they begin to realize how much they are all the same, further explaining that “strangers aren’t that strange”
Brian Chesky, chief executive officer, commenting on the impact of the new ad campaign said: “There’s this entire acceleration in this new category of travel, which is that people are less tethered to an office, so they can now live anywhere”
Over 1 billion guests hosting has occurred in over 100,000 cities and towns in over 220 countries and regions around the world. Today, Airbnb has approximately 6 million listings and over 4 million hosts. Every day, approximately half a million strangers pass through the doors of Hosts.
The pandemic hit the San Francisco-based company hard at first, but sales recovered as people traveled closer to home and stayed longer, allowing them to work remotely. Strong demand pushed up costs paid by hosts, with average daily rates rising 20% to $154 in the fourth quarter.
To continue raising awareness of hosting, Airbnb also launched digital campaigns focused on recruitment, with traffic to its host landing page in campaign countries increasing by nearly 40% compared to the fourth quarter of 2019.
In the press release by the company, Airbnb, noted that the business highlights and insights gotten for the year, which encompasses that Domestic and non-urban travel has grown throughout the pandemic and guests are now discovering thousands of small towns and rural communities on Airbnb, Guests are also returning to cities, Guests are planning more travel despite variants and surges, Guests are not just traveling on Airbnb they are living on Airbnb.
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