Zeneral Consulting strengthens ties with MARKETING EDGE in courtesy visit

By Felicia Nwosu

In a move to solidify its business partnership and explore new avenues of collaboration, Zeneral Consulting, a leading strategy and 360-degree integrated marketing communications company, paid a courtesy visit to the corporate head office of MARKETING EDGE, Nigeria’s premier marketing and advertising magazine, this week.

In a gesture of goodwill and commitment to fostering strong business relationships, the visit, led by Meka Olowola, Managing Director of Zeneral Consulting, along with his team members, Samuel Uwagwu, Senior Strategy Manager, and Musa Oladipupo, Finance Manager, was warmly received by John Ajayi, CEO/Publisher of MARKETING EDGE, and his team.

The meeting, held in the boardroom of the media outfit, featured deliberations on shared interests and development initiatives that will not only mutually benefit both organizations but also significantly impact the Nigerian integrated marketing communications ecosystem. Both parties expressed their commitment to driving innovation and excellence in the Nigerian branding, marketing, and advertising industry.

The courtesy visit also provided an opportunity for both organizations to discuss potential areas of collaboration, including joint events, thought leadership initiatives, and knowledge-sharing programs.

Mr. Meka Olowola, while commending MARKETING EDGE’s unwavering commitment to brand building and the promotion of the brand idea, further disclosed that the leading marketing and brand-centric publication has greatly impacted the Nigerian marketing and advertising landscape. He stated that the courtesy visit was in appreciation of the great work and support Zeneral Consulting has enjoyed from MARKETING EDGE over the years.

In his words, “We are here to appreciate and salute you for the great work you have been doing for our industry. We are excited to tell you that we love what you do and want us to collaborate more for the good of both companies and the industry,” Mr. Olowola stated.

He used the occasion to highlight Zeneral Consulting’s strategic brand positioning and its leadership role in Corporate Nigeria as a major solutions provider. He also emphasized the company’s innovative approaches to client services, which have consistently delivered outstanding success stories and results over the years.

“This visit marks the beginning of a new chapter in our relationship with MARKETING EDGE. We look forward to exploring ways to drive growth and progress together. As the advertising landscape continues to evolve, collaborations like this will be crucial in driving innovation and excellence.”

In his welcome speech, Publisher Mr. John Ajayi, on behalf of his team, thanked Zeneral Consulting for deeming it fit to visit the media organization. Mr. Ajayi specifically commended Mr. Meka Olowola for accepting the company’s request to feature as a Personality Guest on its MARKETING EDGE ON TV segment of *Industry Conversation*. He highlighted that the MARKETING EDGE TV weekly initiative, airing on TVC (DSTV Channel 418) and WAP TV (DSTV Channel 262), has gained significant ratings and acceptance in the industry. Ajayi explained that the organization ventured into the TV program due to its commitment to expanding the frontiers of marketing and advertising knowledge while promoting the brand idea.

He also expressed optimism about the possibilities of a stronger partnership with Zeneral Consulting, noting that together, they could make a significant impact on the advertising industry. Mr. Ajayi, in turn, shared insights into MARKETING EDGE’s editorial focus and its dedication to promoting best practices in advertising.