Ad men converge in Abuja for National Advertising Confab

Beginning from tomorrow, Tuesday 26^th to Wednesday 27^th November 2019, stakeholders from across various sector of Nigeria’s advertising and marketing communication industry would converge in Abuja, the Federal Capital Territory, to be part of the so much canvassed National Advertising Conference.

Holding at the Transcorp Hilton Hotel in Abuja, the conference which goes with the theme, Advertising in the Post- Digital Age : the Profession, the Business and Nigeria’s Socio – Economic development, would undoubtedly be the largest gathering of industry practitioners including the various interest holders that cuts across the business, government and private sector establishments.

Organised under auspices of the Advertising Practitioners Council of Nigeria (APCON), the national conference is holding with the objective to raise the professional standing of the advertising practice in Nigeria, and also to compel attention of government, business leaders and policy makers as well as the general public to the impact and value of advertising and marketing communications in general.

The conference, as it is envisaged, would attract interests and attendance of very important dignitaries, especially from government circles, including notably, the Vice President, Professor Yemi Oshinbajo, Secretary to Government of the Federation, Boss Mustapha, and Honorable Minister of Information and Culture, Alhaji Lai Mohammed.

According to the Acting Registrar, APCON, Mrs Ijedi Iyoha while addressing a pre-conference media briefing in Lagos recently, the conference enjoys widespread support of the leadership of the various sectorial associations making up the advertising industry namely, the Association of Advertising Agencies of Nigeria (AAAN), Advertisers Association of Nigeria (ADVAN), and Broadcasting Organisation of Nigeria (BON).

Others include Media Independents Practitioners Association of Nigeria (MIPAN) Outdoor Advertising Association of Nigeria (OAAN), Newspaper Proprietors Association of Nigeria (NPAN) and the Experiential Marketing Association of Nigeria (EXMAN).

The Council boss stated that all of the listed Associations have embraced the initiative of the National Advertising Conference, having their members represented in the conference planning committee which had worked tirelessly to organize the conference.

“They are all equal stakeholders in the conference and are committed to actualizing a national professional conference befitting of the profession of advertising” she said

Guided by the conference theme above, the conference will take a long term view of the practice as well as the business of advertising in Nigeria in the light of the digital revolution that has transformed every aspect of life as well as the current challenge of transforming Nigeria’s economy and society.

And, to give direction to the discussions, a keynote speech will expectedly be delivered by Mr Lolu Akinwunmi, former Chairman of AAAN, and APCON who will be drawing from the vantage as Chairman of a leading regional agency brand, Prima Garnet Africa, as well as his wide ranging acceptability across the advertising industry.