AB InBev announces Michel Doukeris as new CEO

Foremost brewing giant AB InBev  has announced that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev’s North America Zone, as its new CEO.

According to a statement obtained on the company’s website, Michel’s appointment comes after a thorough and rigorous exercise. The new CEO will succeed Carlos Brito as Chief Executive Officer effective 1 July, 2021. Brito will step down after 15 years as CEO and 32 years at the company. The brewer also commended the outgoing CEO for his inspiring and resourceful leadership at the company.

AB InBev Board Chairman Martin Barrington said, “After conducting a rigorous and robust selection process, the Board is delighted that our next CEO comes from our deep bench of leadership talent.  Michel is the right leader to take the company into its next phase of organic growth and success.  He has a proven track record in innovation, multi-category brand building in beer and adjacencies, consumer insight, and expanding premium brands in both emerging and developed markets. The Board is excited to continue to work closely with Michel as we grow the company.”

He continued, “We are grateful to Brito for his tremendous service and leadership. Among his many accomplishments, Brito was the architect who led and built AB InBev into the world’s leading beer company and a leading global consumer packaged goods company by masterfully integrating the many businesses that comprise AB InBev today. He has always been a role model of the company’s successful ownership culture. The Board thanks Brito for his dedicated service, passion, caring and commitment to making our company dream big and delivering.”

Also commenting on the new CEO’s appointment, outgoing CEO Carlos Brito stated, “I am very proud of being part of this team of 164,000 colleagues around the world that have been on our journey. It has been an honor and privilege to work with such a talented group of individuals as we built this global company based on strong values and our unwavering commitment to excellence, quality, consumers and communities. I am very excited about the future of our business under Michel’s leadership and congratulate him on the appointment as CEO of this amazing company.”

According to the company, Brito’s 15 years as CEO and 32 years at the company demonstrated his commitment and passion in transforming AB InBev into the leading and most profitable global brewer.

The statement also noted that the new CEO’s 25 years at the company, will continue to drive innovation with a commitment to excellence, quality, consumers and communities in this next chapter of its growth.

Michel Doukeris is uniquely suited to accelerate AB InBev’s transformation and lead its next chapter of growth.  Throughout his career at AB InBev Michel has consistently delivered strong results while serving in key leadership roles in Brazil, China and the United States, three of the company’s largest markets.  As President of the North America Zone, the U.S. business has delivered consistent topline growth and led the beer industry in innovations for the last two years.  Prior to leading the North America Zone, Michel was the company’s global Chief Sales Officer. Prior to that, he was President of the Asia Pacific Zone where he accelerated top line, volume and EBITDA growth and implemented the ‘High End’ division in China, a transformational route-to-market initiative focused on building premium brands. He also successfully implemented the company’s first direct-to-consumer e-commerce platform.

Commenting on his appointment, Michel stated: “I am honored and humbled by the opportunity to lead AB InBev and to continue our company’s legacy of exceptional leadership and value creation. Throughout my career at AB InBev I have had the privilege to lead our business in different regions of the world and to work alongside the industry’s most talented and passionate colleagues every step of the way.

He added,”I look forward to bringing a fresh perspective that builds on our consumer-first mindset and drives innovation and transformation in this next exciting stage. I congratulate Brito on his exceptional career and thank the Board of Directors for their confidence in me to lead the next chapter of AB InBev’s growth.”

A new leader for the North America Zone will be announced before July 1, 2021.



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