AAAN seminar to explore Nigeria’s business environment in 2020
“Nigerian Business Environment in the year 2020: Implications for Advertising Agencies” will be the central theme of discussions at the maiden business outlook seminar being organised by the Association of Advertising Agencies of Nigeria (AAAN).
The Seminar, the first of its kind by the association, is slated to hold as from 9 am prompt at L’eola Hotel ( Formerly Protea Hotel) situated at Maryland Bus Stop, Ikeja, Lagos. The event will expectedly attract in attendance key industry personalities, including stakeholders across Nigeria’s marketing communication industry landscape.
A statement signed by the AAAN Publicity Secretary, Jenkins Alumona, informed that the seminar theme had been chosen to highlight current global economic variables and their effects on the Nigerian economy.
On his part, President of the Association, Ikechi Odigbo, said the seminar would help create deeper insights into the changing structure of the business environment and its implications on competitiveness, adding that it would facilitate the development of strong and relevant strategy execution capabilities in turbulent times.
Keynote speaker at the event is Mr. Emeka Onwuka, former Managing Director/CEO, Diamond Bank Plc. Expected panelists at the event include leading figures and renowned industry personalities amongst which are, Sir Steve Bamidele Omojafor (OON), Group Chairman, STB McCaan; Mr. Olu Akanmu, Executive Director, FCMB Plc and Frank Aigbogun, Publisher /CEO Businessday Newspaper.
According to the event organisers, part of the seminar objectives include among other things, building a deeper insight into the changing structure of the business environment and its implication on competitiveness, and building strong and relevant strategy execution capabilities in turbulent times.
Other stated objectives of the seminar are building the right core competence and sustainable competitive advantage as well as developing skills in managing people and profitability in a challenging business environment.
The AAAN was founded in 1973 as a sectoral body within the Nigerian marketing communications landscape and has become a force to reckon with both locally and internationally. It is the umbrella body that coordinates and promotes the interest of Advertising Agencies in Nigeria. The seed which germinated to what is now known as the Association of Advertising Agencies of Nigeria (AAAN) was sown by Oloye Dotun Okubanjo, Chief Olu Adekoya, Mr. Sam Adedoyin, Otunba Banjo Solaru and Mr. Biodun Sanwo around June 1971 purposely to sanitise the industry.
The Association was formally known as Association of Advertising Practitioners of Nigeria (AAPN). Although the idea to establish the AAAN started in 1970, after consultations with fellows of like minds, the maiden formal meeting took place in June, 1971 under the Chairmanship of the late Mr. Dotun Okubanjo. Those who were also at the meeting were Leye Adedoyin, Biodun Sanwo, Late Chief Olu Adekoya and Late Banjo Solaru. This meeting took some far-reaching decisions, which included a decision to intimate various ministries and government agencies of the coming into being of the association.
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