Lagos NIPR set to host 2020 LaPRIGA Award
The Lagos State chapter of the Nigerian Institute of Public Relations (NIPR)has concluded plans to host the fifth edition of the Lagos PR Industry Gala and Awards known as LaPRIGA Awards. The event will hold at Shell Hall, Muson Centre, Onikan Lagos on Saturday 19 December, 2020.
The Awards’ theme is, “CULTURATI” a Fusion of Cultures and Traditions with Western Lifestyle” designed to mark Nigeria’s 60th Independence.
The Chairman of the Lagos NIPR, Segun Mcmedal, unveiled members of the Selection Panel which include the Managing Director, LEAP Communications, Muyiwa Akintunde; Editor, Brands and Marketing, Business Day Newspapers, Dan Obi, and Vice-Chairman, Lagos NIPR and Chief Executive Officer, Stepcraft Associates, Eniola Mayowa.
According to the chairman’s words, “members of the Selection Panel were carefully chosen to represent significant stakeholder groups due to their impeccable character, professional accomplishments and long-time leadership roles”.
He continued: “More award categories will be open to voting. Over twenty-five honourees from public relations consultancies, practitioners, stakeholders, and the media will smile away with the prestigious LaPRIGA Figurine in different categories. And this year, the Figurine will embark on courtesy visits and media rounds to sensitise the public about the valuable contributions of the public relations practice in brands, nation, and state-building.”
He said there will also be a drama skit to amplify the Chapter’s CSR initiatives, tagged: Extra Mile Projects (formerly called AutiConnect), an advocacy agenda to give back touching lives, especially people living with Autism Spectrum Disorder [ASD], the aged and others in need, including gender equality. “A percentage of the profit from the event will be set aside to promote this initiative, annually”, he explained.
About 300 leading communications professionals in consultancies, government, corporate and not-for-profit organisations, captains of industry including media personalities, academia and C-Suite executives from across different sectors and industries are expected to attend.
This year, the entertainers will be added to the scheme of things because people in that space too need to celebrate.
Lagos NIPR objective for the event is to market the practice, show case and recognise the excellence in PR practice to boost the profile of the profession and also to advance the Lagos NIPR CSR agenda.
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