Gov. Udom Launches Akwa Ibom Rebranding Campaign
Less than four months into his tenure, Governor Emmanuel Udom is set to launch a major rebranding campaign to position Akwa Ibom State as Nigeria’s leading hub for tourism and business destination. The effort is also to inspire Akwaibomites unto self belief and great attainments.
The campaign is titled Akawa Ibom Dakkada. Dakkada in Ibibio means ‘Rise Up’, same is the slogan of the campaign ‘stand up and be counted’. The campaign does not just hope to awaken the consciousness of the people, heralding moral transformation and spiritual rebirth, it also announces Akwa Ibom State’s 28th anniversary celebrations which comes up every 23rd of September.
Though series of adverts have been placed in the print and broadcast media, the actual launch for the campaign come up Wednesday, when the Governor will officially commission the campaign and give impetus to the vision.
Dakkada equally speaks to the heart of the ordinary Akwa Ibom person at home and abroad, to make them believe in the future of the state and in their own innate ability to achieve great things and make the state great. In the commercial, which is already uploaded on Youtube and other social media platforms, the Governor is seen challenging the people of the state to arise to the potentials of a new Akwa Ibom State.
Akwa Ibom State’s Commissioner of Information and Communication Aniekan Umanah, speaking recently about the campaign, describes ‘Dakkada’ as the new order, “the Governor is calling on the people to arise and get busy with their hands, as his administration will focus on human capacity development and job creation,” he said.
Fingers are crossed, in anticipation of the outcome of the Dakkada Initiative campaign, and the sustainability of such project. As laudable as it might look, the onus is on the government to take it beyond the realms of mere rhetorics and deliver in tangible terms the actual promise of change behind the campaign.
While the campaign is already received with excitement by a large number of AkwaIbomites, a section of the state doesn’t feel too enthusiastic about it. Their resentments stem from the fact that the election that produced Udom was flawed and that a product of a faulty system cannot turn around to preach rebranding.
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