Ogilvy Global Advertising Network appoints new MD, ECD
Ogilvy Global Advertising Network has bolstered its leadership team for Unilever, appointing Nadja Bellan-White and Daniel Fisher as Global Managing Director and Global Executive Creative Director respectively, with a particular focus on the Dove brand.
The duo will be responsible for driving effectiveness through creativity to make Unilever relevant today and “for decades to come”. They will be based in London.
Bellan-White and Fisher join a broader leadership team across WPP led by Toby Hoare, recently appointed Global Client Leader for Unilever across the holding company.
Unilever recently announced that it would streamline its agency communications to focus on one key contact from each holding company, although it has yet to confirm when this will be finalised.
Bellan-White brings more than 20 years of global experience to the role. She joined Ogilvy New York in 2011 and has held senior positions, including chief executive of Ogilvy Africa, executive vice-president for global brands EMEA and chief client officer EMEA. She will report to John Seifert, Ogilvy’s worldwide chief executive.
Fisher, who has held senior creative positions at Leo Burnett, The & Partnership and Adam & Eve/DDB, will lead special creative projects within the Ogilvy network with a focus on Unilever and will also work in a WPP-wide capacity.
He will report to Piyush Pandey, worldwide chief creative officer, and Joe Sciarrotta, deputy worldwide chief creative officer.
Commenting on the development, Fisher said: “When one of the world’s greatest advertisers looks you in the eye and tells you they want to put creativity at the top of their agenda, it’s a bit of a no-brainer. But the chance to work with someone as smart and talented as Nadja made my decision even easier.”
Also speaking, Bellan-White said: “We join the Unilever team at a unique time; the business is poised for the next phase of its creative future and I am excited to help lead the charge.”
Founded by ad pioneer David Ogilvy (author of Ogilvy on Advertising ), the firm is one of the world’s leading creative agency networks, providing advertising campaign development and management, brand development, public relations , and strategic planning services to clients.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is known for its work with Dove, American Express, and IBM.
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