Meet MARKETING EDGE Annual Summit panelist – Morolake Emokpaire

By Felicia Nwosu

The 2024 MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence is scheduled for Friday, September 27, 2024, at 9:00 AM via Zoom. The event will explore the theme, “Tech Acceleration: Integrating AI Without Sacrificing Human Creativity and FROM INSIGHTS TO IMPACT: THE FUTURE OF MARKETING.”

Morolake Emokpaire, a seasoned brand builder and marketing expert with over 15 years of experience in the fast-moving consumer goods sector, will be one of the featured panelists. Known for her consumer-centric approach, Morolake has consistently driven significant brand growth and delivered strong business results throughout her career.

She embodies several core values that guide her professional journey, including being a Creative Nurturer who innovates with a human-centered approach, a Big-Picture Thinker balancing short-term goals with long-term sustainability, and a Relationship Builder who drives collaboration across diverse teams. As a Consumer-Centric Leader, she utilizes market insights to deliver campaigns and products that meet evolving consumer needs, all while practicing Principle-Driven Leadership guided by integrity, excellence, and value creation.

Her career is marked by numerous professional achievements, such as developing and executing comprehensive 5-year brand strategies, launching four new products between 2019 and 2020, and spearheading the launch of Golden Penny Garri for Flour Mills of Nigeria. She generated N11 billion in revenue for Ball Foods Brands in 2016 and captured significant market share for Kopiko Coffee Candy in Nigeria in 2014. Additionally, she has led consumer engagement forums and thematic campaigns that drove brand loyalty for MAGGI and Golden Morn.

Her expertise spans various areas, including general management, marketing management, strategic planning, consumer insights, and innovation management. Currently, she serves as the Head of Marketing at Mondelez International, managing portfolio strategy across Nigeria and Ghana. Previously, she held roles as Category Marketing Manager and Innovation Marketing Manager at Mondelez and Flour Mills of Nigeria, respectively.

She holds an Executive MBA from the University of Lagos Business School and a Professional Certificate in Marketing from the Chartered Institute of Marketing in the UK. She is also an Associate Member of the Chartered Institute of Marketing, UK. Her presence at the MARKETING EDGE Annual Summit is expected to provide invaluable insights into brand development and consumer engagement strategies, drawing from her extensive experience in building and nurturing brands. Attendees can look forward to an enriching discussion shaped by her dedication to impactful consumer-driven initiatives and her ability to foster collaboration across diverse teams.