Farmers Insurance has named Havas Media as its new media agency of record following a review, the company announced. The move comes as the insurer continues to reshape its marketing setup.

According to agency research firm COMvergence, Farmers’ estimated annual media spend stands at $51.5 million. The company had already appointed Dentsu Creative in April after conducting a separate creative and media review earlier this year.

Before the new appointments, Farmers had worked with RPA and Zenith on its media business, while RPA also served as the company’s long-time creative agency. The latest changes signal a broader shift in how the brand manages its marketing operations.

In a separate development, Farmers also introduced the first campaign work from Dentsu Creative, alongside new customer-facing assets aimed at making its insurance offerings easier to understand. These include a new “Farmers Coverage on a Page” tool, which gives customers a simple summary of coverage included in select auto and home policies.

The company has also launched Farmers Coverage Review sessions as part of the update. Eleanor Solomon, head of creative for Farmers Insurance, said the strategy is built on the idea that insurance should be easy to understand, without jargon or legal language.