Organic Valley, a cooperative owned by more than 1,500 organic family farms across the United States, has appointed TDA Boulder to handle brand strategy and creative development following a competitive review.

According to the announcement, the agency’s remit covers the development of a new brand strategy and platform designed to enhance Organic Valley’s national visibility and increase household penetration. The scope of work spans connected television, online video, social media, digital, print and shopper marketing, with the first work expected to launch in September 2026.

The assignment will focus on the cooperative’s farmer-owned model and its commitment to organic and ethical farming practices. Organic Valley offers 84 different dairy products, all of which are certified organic under the United States Department of Agriculture’s National Organic Program.

Jonathan Schoenberg, Executive Creative Director at TDA Boulder, described the opportunity as one rooted in an authentic connection between farming practice and consumer experience. “Organic Valley has built its reputation by doing things differently, from the way its farmers care for the land and animals to the rich taste and quality of the products. There is a powerful opportunity to connect those farming practices directly to the flavour consumers experience,” he said.

Samantha Sackin, Vice President of Integrated Marketing at Organic Valley, said the agency’s approach stood out during the review process. “TDA Boulder demonstrated a strong point of view on how to build a brand platform that elevates food, flavour and farming together and our ambition to help bring that story to life,” she said.

The Organic Valley appointment marks TDA Boulder’s fourth new business win of 2026, following recent agency of record assignments from First Interstate Bank, Bragg and Naturally Fresh, signalling a strong run of new business growth for the Boulder-based agency.