By Seun Johnson

The Nigerian creative industry is projected to witness an exponential growth with revenue expected to hit $14.8 billion by 2025.

This projection was contained in a joint report recently released by Mustard Insights and LinkedIn. Creative industry is a dynamic and diverse sector that encompasses various fields like film, music, fashion, art, and several other

Over the years, the sector has constituted a significant source of employment and economic growth, with potential for greater expansion and global influence. The projected growth for 2025 is however expected to create an additional 2.7 million jobs before end of the year.

According to a report by the Nigerian Bureau of Statistics (NBC), the creative sector contributed approximately 2.3 per cent to Nigeria’s GDP in 2022. This is said to be a testament to its rising influence in the Nigerian economy.

Over the last three years, the sector has maintained a steady growth trajectory, powered by digital innovation, youthful talent and a surging global demand for Nigerian creative exports.

The 2025 report also predicts a more economic impact, with the industry poised to contribute over $100 billion to Nigeria’s GDP by 2030.

According to the projection, the figure is a major turning point for the sector which is often believed to be one of the most dynamic and youth-driven industries in Nigeria.

Experts however, identified a combined increase in global demand for African content and an influx of investments in media and entertainment as factors expected to drive the sector in 2025.