Kimberly-Clark’s creative & media business up for review
By Abimbola Mohammed
Kimberly-Clark Corp. has concluded its global creative and media review, dividing the duties among four major advertising holding companies: Interpublic Group (IPG), WPP, Publicis, and Omnicom Group (OMG).
Following a comprehensive RFP process, IPG will handle creative duties for Kimberly-Clark’s feminine care and family care brands, which include Kleenex, Scott, Cottonelle, and others.
WPP, on the other hand, will oversee creative responsibilities for the company’s baby and child care, as well as adult care brands, such as Huggies, Poise, and Andrex.
In terms of media duties, Publicis will continue to serve as the media partner for Kimberly-Clark’s U.S. business and has expanded its role to include Canada, providing comprehensive media services for North America.
Meanwhile, Omnicom Group has consolidated media responsibilities for all markets outside of North America, excluding South Korea.
According to a statement, Kimberly-Clark expressed enthusiasm about collaborating with its new agency partners, stating, “We are excited and eager to get to work with our partners ahead.”
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