AI will be evaluated at White Square creativity festival for the first time
By Ibidunni Banjoko
White Square International Festival of Creativity, recognized in the professional community worldwide, continues to call for entries. For more than 15 years, White Square Festival has promoted creativity while sharing the principles of socially responsible marketing, peacefulness, and universal human values. Annually, agencies and brands from more than 35 countries participate in the festival, presenting innovative solutions and ideas.
Entries are accepted online in 243 nominations in eight contests: Creative, Branding, Marketing Services, Marketing Effectiveness, Digital, Media, Craft, Mass Media Contest. This year White Square Festival has updated and included nominations that match the current trends and relevant demands of the global communications industry while taking into account new tendencies.
For example, in connection with rapid digitalization and the development of AI, in Digital Contest there was introduced the nomination Use of Artificial Intelligence, which was designed to demonstrate the use of innovative technologies in creative projects. According to White Square Festival jury members, AI will never completely replace people, their creativity, intuition, and emotions. However, the competent use of new technologies is an excellent tool that helps improve professionals’ work.
White Square Festival annually encourages a creative approach to socially important topics and expands the list of social nominations. This year the nomination of Inclusive design or accessibility has been added to the Mass Media Contest. The entries submitted in the social nominations, in addition to the main criteria as the creative idea and its realization, will be evaluated for their significance for society, positive changes in the environment, and the world in general.
White Square Festival 2024 jury will bring together outstanding representatives of creativity and communications industries from different countries, who have won numerous professional awards for their outstanding projects, and experienced jury members of prestigious international creativity festivals.
The winners of the White Square Festival 2024 will be published in numerous industrial mass media around the world. Publications promote agencies and the best ideas to the international creative community.
The main stage of entries submission is lasting till February 26, 2024. To learn more about the nominations, evaluating criteria and technical requirements, please check the Entry Kit.
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