Take clients to Cannes Festival for exposure – Eigbe
By Joseph Ekeng
In a couple of months from now, top content creators, creatives and marketers will converge in Cannes France for the 2023 Cannes Lion International Festival of Creativity.
Several Nigerian agencies are already getting ready for the event where the best works in the creative world will be showcased and rewarded.
But Anthony Eigbe, Creative Director at X3M Ideas, has a piece of advice for the Nigerian advertising agencies planning to travel to Cannes- they should take along with them some of their clients.
The 2023 Cannes will be held between Monday, June 19 and Friday, June 2023. Eigbe believes that taking the client to the festival will allow for the synergy of creative ideas and will reduce cases of rejection.
Commenting on his LinkedIn handle, Eigbe said, “Dear Nigerian ad agencies, the Cannes Festival is coming soon and I know you are already planning to take your top creatives to France.
Here is a little advice, for once, try and take a client too. Any serious creative already knows what great work is. They already know the works that will win big this year. Our clients don’t.
“Let’s stop this habit of exposing creatives to international inspiration only for them to come back home to face local rejection. Send clients to France and creatives to the Cannes website,” he admonished.
RECOMMENDED ARTICLES
Comment
No comments found.