Admen eulogise MTN, Airtel on Valentine’s Day emotive messages
By Ibidunni Banjoko
Following the creative love messages during the 2023 St. Valentine’s Day between MTN and Airtel Nigeria, experts in the Nigerian Integrated Marketing Communication (IMC) industry have applauded the two iconic telecom brands for setting aside their competitive differences in the season of love. The mutual gesture, which demonstrated a sportsman spirit rather than bitter rivalry, has continued to generate talkability among consumers and industry watchers online and offline.
While commenting on the creative, Maurice Ugwonoh, creative director at Noah’s Ark Communication, said in a LinkedIn post: Something way cooler transpired yesterday. On St. Valentine’s Day, two iconic Nigerian brands displayed a profusion of love that one rarely sees in the Nigerian Marketing and Brands Communications space, and it not only burned up the online ‘trendster’ meter, but excited Nigerians on just about every chat platform.
“It showed that emotive communication even between competing brands is a beautiful thing and a powerful force in Marketing. Kudos to MTN Nigeria and their agency team for this proactive gesture of affection, and to Airtel Nigeria and its agency of repute @noahsarkcommunications for showing such a savvy display of love intoxicated clap back. You both deserve your flowers.”
On his part, Chidi Okereke, digital communication professional/ influencer, posted on his twitter handle @chydee: “Shout out to the marketing guys at MTN and Airtel for signing off on and executing this. Love it when competing brands acknowledge themselves – whether by commendation or by witty beef. The sky is big enough.”
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