Dentsu joins list of global brands quitting Russia
Dentsu, the Japanese international advertising and public relations holding company has joined the growing list of global brands that have suspended operations in Russia in response to the invasion of Ukraine. In a statement made available to the press, a company spokesperson said: “Dentsu International announces today that we are in the process of transferring ownership of our joint venture in Russia to our long-term local partner who will operate independently moving forward.”
Stating the reason for the spokesperson declared: “Dentsu stands unequivocally with Ukraine and the global community who are calling for the restoration of peace. In these unprecedented times, as a global business, we will continue to prioritise the safety of our people and the needs of our clients.
“Our thoughts continue to be with everyone whose lives have been profoundly impacted.“
The spokesperson reiterated Dentsu’s commitment to alleviating the impact of the war on its people in Ukraine and the generality of Ukrainians supporting the humanitarian efforts especially the Red Cross Society. He said that Dentsu would further donate ¥100m ($840,000) to humanitarian efforts in Ukraine: “This is in addition to the £250,000 ($330,000) that was already provided as urgent aid to the Ukrainian Red Cross Society on February 25.
“In Ukraine, we operate via affiliation with a local partner and we care deeply for the welfare of our 500 affiliate employees. Our Dentsu teams around the world, and particularly in EMEA, have stepped up to provide humanitarian support to those impacted in Ukraine including transporting team members and their families from Ukraine borders to Poland, securing job transfers and secondments to other areas in our network, and providing legal and housing support.“
Dentsu is now the sixth major advertising company to withdraw, or begin cutting back, its business operations in Russia, following announcements over the last two weeks from WPP, Accenture, Havas, IPG, and Publicis.
The company employs 1,500 people in Russia via a joint venture with OKS Group.
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