Consumers Value Broadcasting launches website to gauge and reward brands
By Ibidunni Banjoko
In further celebration of the Global Consumer Protection Week which took place on 6th – 12th of March 2022, Consumers Value Broadcasting has launched a website, www.consumersvalueawards.com, for consumers to vote for their favourite brands based on their experiences of the brands.
Commenting on the initiative, Akonte Ekine, Managing Director, Absolute PR said the move was a proactive measure to enlist mass awareness of consumers to their rights as consumers. The move became expedient given the current clustered market and the growing concern about consumer vulnerability.
Mr. Ekine said the essence of the website is to serve as a reference platform to distinguish consumers’ experiences as a vehicle for distinguishing leading products, services and companies worthy of consumers’ money. He added that the website is a reliable voting platform to guide consumers whenever they are presented with a sequence of choices before making a purchase.
The website features a voting/rating system that allows consumers to honor and acknowledge the commitment of brands to innovation, superior customer service and excellence. It will be up to consumers themselves to vote for these brands based on their experiences. The winners will be selected through an online public ballot process in which the outcome is based on their votes, and that it was its own way of ensuring transparency, originality and brand awareness.
According to Mr. Ekine, “The vote will serve as a feedback mechanism between the brands and the consumers, as well as a way to promote and recognize outstanding contributions of Nigerian entrepreneurs to the development of a sustainable economy and encourage local practitioners to develop innovative and creative ideas that will enhance economic growth locally and internationally.”
“The website will give every consumer a voice and allow them to state their reviews, feedbacks and recommendations,” he added.
Adding his voice to the initiative, Adedayo Ojo of Consumers Value Broadcasting Ltd said, “We are deeply excited at the vista of opportunity that the Consumers Value Awards will open for the Nigerian market place. Every stakeholder, the brands, the consumers, regulators and the promoters will be positively motivated. Our commitment is to raise standards of consumer experience all round to the benefit of the society. We will ensure that the process and the results are transparent and impeccable.”
RECOMMENDED ARTICLES
Comment
No comments found.