Lagos @50: OAAN members reject LASAA’s request for free billboard exposure
Members of the Outdoor Advertising Association of Nigeria (OAAN)have rejected Lagos Advertisement and Signage Agency’s (LASAA) request for a free billboard exposure in support of the Lagos at 50 anniversary celebration.
LASAA had approached the billboard owners with proposal to dedicate some of their platforms around Lagos in support of the golden jubilee campaign but it met a brickwall from members who protested that the agency had shown unwillingness to pay outstanding debt owed to OAAN, running into about N1.3billion.
The liability accrued following OAAN’s involvement in the 2015 All Progressive Congress (APC) campaign for the Lagos State and the Presidential elections. The outdoor members decided to donate their platforms for the APC campaign when LASAA, through its former CEO George Noah, brokered a gentleman deal with the association with an assurance that the debt accrued will be paid once the elections were over.
While OAN kept to their own part of the bargain by donating billboards for APC campaign, LASAA has since not been able to deliver on its own end of the agreement. This development, along with the rather unfriendly posture of the current LASAA boss Bolaji Sanusi have informed OAAN’s stance.
A source close to the association noted that while the outdoor owners would have loved to support the Lagos @ 50 project, and perhaps seize the moment to deepen the now convalescing relationship between both organisations, its hands were however tied as a result of the subsisting matter, adding that the association didn’t want to make an already complex situation even more complex.
MARKETING EDGE gathered that the executives of OAAN are in constant communication with LASAA and other stakeholders on the debt and there are indications that the matter would be resolved sooner than later.
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