UAC Foods unveils N100 Gala sausage rolls
UAC Foods has unveiled two new varieties of sausage rolls to compete with its signature Gala sausage roll. The newly introduced varieties are Gala Classic and Gala Spicy rolls announced on the brand’s Instagram and Twitter accounts.
The new rolls whose price is N100 will be much larger than its popular signature beef roll.
Gala Classic will be, “packed with more beef filling,” while Gala Spicy variant will add a bit of fire to the sausage roll.
This is the first time the brand is increasing its price in more than 15 years, and even then the historic brand is not increasing the price of its older product (the size of which some say was reduced). Instead, it is introducing a variant of Gala. So in practice, the N50 retail price for its signature beef roll still remains untouched despite the recent series of economic challenges.
Announcing the launch on her LinkedIn page, Adebola Williams, General Manager, Marketing at UAC Foods said the Gala products are, “something new, adding value to your on-the-go snacking experience.” She explained that she was concerned about elevating the consumer’s experience through innovation and, “impacting the bottom line positively!”
The new Gala products will be available in shops throughout the nation.
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