7Even Interactive celebrates Hero Beer Creative account win
One of Nigeria’s fast growing advertising agencies, 7Even Interactive is the new owner of hero Beer creative account.
The multi-million naira account was awarded to the Ikeja based agency after a grueling contest which pitched the three year old agency against other Nigerian contenders.
Hero lager, is a premium beer brand from the stables of International Breweries Plc, the Nigerian subsidiary of Anheuser-Busch InBev.
7Even Interactive’s Creative Director, Ndukwe Onuoha, broke the news in a recent social media post this afternoon. “So we started the year on a good note. Last year, we were invited to pitch for a beer account. Of course, we jumped on it! Together with a few other pitches that we were working on at the moment; we embarked on a grueling journey of impromptu brainstorming sessions, late nights and sleepless ones.
“We created, reworked and killed off ideas in our quest to get that one set of ideas that we were sure would be the clincher. And we did. We won the pitch! Then we were told that was just the first round. Now, we had to have another round of presentations to the team from South Africa.
“Round two: More sleepless nights, more brainstorming sessions, more murdered ideas, more ginger. We won. Again!”
The Hero beer win represent a major win for 7Even Interactive, which has in the last couple years embarked on hot chase of major accounts to boost its profile and rating in the industry. A couple of years ago, the agency landed its first major account win when it was awarded Fidelity Bank creative business.
In an earlier interview, Onuoha ascribe the success of the agency to the dedication and hunger of the agency’s staff. “What drives our creativity is the hunger to do more. Though there are many agencies that have been there for 20 years, but in our agency we see things from different perspectives, and one thing that has really worked for us is that we have young and talented individuals who are dedicated and who also have diverse background and they come together to give these collective experiences to the job.”
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