PZ Cussons Nigeria Plc Takes "Community Wash-A-Thon" Activation to Consumers

PZ Cussons Nigeria Plc has commenced a Pan- Nigeria consumer engagement campaign for Morning Fresh, Nigeria’s No.1 dish wash liquid tagged “Community Wash-a-thon”, the initiative is part of efforts aimed at ushering a new era of hygiene and cleanliness into the Nigerian environment. The company is also using the activation to enlighten the consumers of the added values that comes with the three variants of the Morning Fresh brand.

Speaking during the activation in Abuja, Ms. Iminabo Georgewill Brand Manager, Morning Fresh, PZ Cussons Nigeria, explained that Morning Fresh comes in three exciting variants Original Fresh-which is the very first variant, Zesty Lemon for those who love to indulge in the lemon fragrance and Antibacterial – for the confidence of a germ free kitchen.

L-R: A Customer, Mrs. Grace Ogah; Morning Fresh sale Promoter, Ms. Loveth Sunday; Mrs. Beatrice Apo; and Mrs. Esther Roberson during Morning Fresh Community Wash-A- Thon activation in Abuja.

“Morning Fresh comes in a handy pack and is economical to use as it has a rich lather with superior grease-cutting ability, that removes oils easily from your dishes, pots and pans. Morning Fresh takes pride in being the Kitchen cleaning expert. For every Nigerian woman, there is a Morning Fresh.”

She noted that the campaign is being carried out in nine States, which include Lagos, Abuja, Port Harcourt, Ibadan, Enugu, Warri, Calabar, Lokoja and Minna. Adding that as Nigeria’s No 1 dish wash, there is need for everyone to experience Morning Fresh and educate them on tips on how to use the product.

Consumers tend to find dish washing a tasking experience, and Morning Fresh is here to make it an enjoyable experience every time

She Added that, “We are going from one community to another where people can actually experience morning fresh first hand, and experience the fact that one drop of morning fresh can actually wash a lot more dishes than other Dishwash liquids.”

On his part, , Mr Kevin Emeanuwa, Area Sales Manager, Abuja noted that the company is committed to giving its consumers value for money. He added that for over a century, PZ Cussons has set a standard in the production of quality consumer products in the country, with a proven track record of satisfying the needs of its massive customer base.

Emeanuwa, explained that PZ Cussons is focused on making lives better through quality, value and innovation. The company is committed to giving their consumers new experiences and ensure the availability of the products.”

“The kitchen is the heart of most homes and pride to every woman; he commended the consumers for their loyal patronage in making the products the No1 dish wash brand in Nigeria, while promising that the company will continue to offer superior product performance that will make the consumers proud of their choice.